Major brand re-design for 20 years-old organization, including logo, brand pattern and guidelines
The re-branding was developed partly by myself internally at DCAF, and partly by external agency ACW in London. ACW supported the discovery and decision-making process, designed the logo and website, and helped develop the brand guidelines. I was then responsible for the different implementations throughout the organisation, including the organisation's Annual Report. I also designed a brand awareness campaign for staff.
The brand was successfully translated into a range of products.
