Re-inventing the visual identity of a large Canadian pharmaceutical corporation
When this large Canadian pharmaceutical corporation wanted to re-design their logo, the DNA helix was used as a way of linking the mark to the industry in an iconic way. To support this logo in a variety of editorial applications, the font super-family Halyard was employed, in its Serif and Sans-Serif variations.
By bring together the lively orange and yellows of the logo, with sophisticated dark and light grey, the colour scheme lends itself to high-end, upscale applications. For special printing processes, the colours can be made to resemble gold and silver, for a truly luxurious feel.
The elements of the visual identity system come together in the editorial layout. By combining exciting typographic hierarchies with beautiful, carefully selected images, the look-and-feel for Instadose Pharma truly comes to life.
