The stated audience for this Artificial Intelligence start-up are dentists and dental practice owners, for which the company provides a range of services. The identity needed to take this into account and provide something that would allude to both concepts: AI/technology + dentistry.
As part of the logo development process, a series of typographic variations were presented to the client, to find the arrangements that would most appeal to the audience and convey the correct message.
Different font combinations were explored, as well as an appropriate symbol to combine with it in a lock-up. I've explored not only which symbol best represents the concept, but also the combination of this with the arrangement of letterforms.
Once the initial concepts were laid out, the colour study phase started, using colour variations to bring in the correct emotional connection.
Once the final colour scheme was settled on, it was time to organize the most promising concepts and present them to the client.
The website was the initial product where the new brand finally came to life. Based on content put together by the client and laid out by programmers, I came in to give the product a final look-and-feel.
